Business Writing and Influencing - Introduction




“The way you write emails can break your career” – Julie Sweet, CEO of Accenture's North America business.

This popular course will show you how to structure every email you write so you know what to say before your fingers hit the keyboard. The 2-day practical and hands-on course results in more confidence to write emails, be aware of email etiquette, while also being able to write emails with more impact and influence. 

Apart from emails, some time will be dedicated to report structures and learning the appropriate styles to apply to more formal style writing.

Everyone will finish with a set of templates reviewed by the trainer to use for different situations.

Target group

Professionals from all departments who use email to correspond complex concepts and draft reports regularly for supervisors and stakeholders.

Course Outline

Getting Started - Setting the Rules

Making Your Message Clear

· Making an impact

· Requesting information

· Sentence construction

Structuring Written Communication

· R-O-I Structure

· Using language to truly support your message

· Targeting Readers' Tone

Preparing a message

· Planning and structure

· Email tips

· Importance of drafting

· Writing a tough email

· Influencing via email

· Writing with confidence

Business Reports and Summaries

· Structure

· Drawing Conclusions

· Summaries

· Making Recommendations

Template Building

· Good and Bad News

· Request Action and Apologizing

· Complaints


Non-member: RMB4,500 per person 

Member of supporting organisation: RMB4,000 per person

(Includes 2-days training, materials, lunch)   



- October 17-18


- December 4-5